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September Newsletter from BackBeat Media

Published 7 months ago • 1 min read

The BackBeat Newsletter

Here comes your dose of knowledge for the month.

Hello Reader

Welcome to the September edition of the BackBeat Media newsletter!

As the summer fades and we gear up for the final stretch of 2024, we’re excited to bring you all the latest updates, tips, and highlights from our growing network of fiercely independent podcasters.

From behind-the-scenes insights to expert advice, this month’s edition is packed with everything you need to stay ahead in the podcasting world.

Whether you're seasoned in the industry or just getting started, we’re here to help you build a deeper connection with your audience, one episode at a time.

Sizzling Headlines This Month:

The FTC To Crack Down on Fake Reviews

The Verge reports on when and what to expect this fall.

Chartable To Close

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Dan Misener explains what you can use instead.

Sounds Profitable

The Podcast Landscape 2024

Sounds Profitable published its new research this month. Here are the main takeaways:

  1. Podcasts now reach 53% of Americans 18+ every month
  2. The first report to provide reliable estimates of Asian-American podcast consumption (62% monthly) and the LGBTQ+ audience (57% monthly consumption)
  3. Women and those 55 years of age and older represent the most significant growth areas for the medium
  4. YouTube is named as a source for podcast discovery by 52% of podcast consumers

5 Key Marketing Shifts To Watch This Holiday Season

Seamless Payment Flexibility: Just like BNPL options ease shopping friction, podcasters should offer flexible sponsorship packages to advertisers, enabling them to commit without immediate upfront costs.

AI-Driven Personalization: Using listener data to create tailored ad campaigns can boost engagement, delivering ads that resonate with specific audiences.

Extended Ad Opportunities ("Black Fall"): Start holiday-themed ad campaigns early, tapping into the longer shopping season.

Cross-Platform Engagement: Reach listeners across different channels, ensuring consistency in ad messaging and brand experience.

Social Good Integration: Align ad partners with charitable causes, appealing to socially conscious listeners.

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Donate A Podcast Episode To Charity

Learn more about the Podcast-a-thon Below

Indie Podcast Awards 2024 Shortlist

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Check out the announced shortlist

Gadgets and Gizmos To Check Out:

📈

A Guide To Writing Good Podcast Descriptions

​Learn More​

🎨

14 Unique Ways To Promote Your Show

​Learn More​

📘

The Mid-Roll Mayhem Problem

Where you place your midroll matters.

​Learn More​

As we wrap up this month’s edition, we hope you found some valuable takeaways to apply to your podcast journey.

Remember, at BackBeat Media, we believe the best audiences are the ones who choose you, and we’re here to help you foster that authentic connection with your listeners.

Be sure to stay tuned for next month’s newsletter, where we’ll continue to share even more insights, tips, and show highlights to keep your podcast growing strong.

Until then, happy podcasting!

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BackBeat Media

www.BackBeatMedia.com

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