|
|
|
The BackBeat Newsletter
Here comes your dose of knowledge for the month.
|
November is the season of gratitude, and here at BackBeat Media, we’re feeling thankful for fiercely independent podcasters like you—people who’ve traded cookie-cutter content for authentic conversations that resonate with niche, self-selecting audiences and our awesome sponsors that help support our community.
As the days grow shorter and holiday ads start jingling, we’re reminded that building connections with your listeners isn’t just business—it’s personal.
So, grab a pumpkin spice latte (or the podcasting fuel of your choice) and settle in for this month’s tips, tricks, and tales from the ever-evolving world of sponsorships and storytelling.
Sizzling Headlines This Month:
Creators are The New Hollywood
Max Culter From PAVE Studios
Creators Are Outpacing Hollywood:
Independent creators on platforms like YouTube and podcasts leave Hollywood in the dust. They’re building dedicated audiences who tune in by choice.
Trust and Influence Are Podcasts’ Superpowers: Podcasts are no longer just “alternative media”—they’re shaping the cultural landscape. With 75% of listeners trusting their favorite hosts over mainstream outlets, this space is where brands need to be.
Engagement-Driven Audiences = Real Value:
Today’s fans aren’t just listeners; they’re superfans, showing up at live events, buying merch, and championing creators they love. This deep connection isn’t just nice to have; it’s what drives real results for sponsors and fuels lasting success for independent podcasters.
|
|
New ChatGPT Prompts:
From PodNews
Episode Outline Development:
"I’m planning an episode titled ‘[Episode Title]’ for my podcast.
The topic is [describe topic], targeting [audience details].
Could you create a structured outline with an intro, key segments, and a conclusion with a call to action?"
Dynamic Interview Questions:
"For my interview with [Guest Name], an expert in [topic], can you draft insightful questions?
Include a mix of personal, professional, and thought-provoking questions to draw out unique insights."
Audience Engagement Prompts:
"I’m looking for prompts to encourage audience feedback and interaction during and after my episodes.
Include open-ended questions for social media and ways to invite listener stories or opinions."
SEO-Optimized Episode Description:
"Write a search-optimized description for my episode titled, ‘[Episode Title],’ focusing on [brief content summary] and including relevant keywords."
|
How To Get Your Show Featured On Podcast Apps
Build Relationships with Podcast App Editors: Connect with editors from podcast apps, providing personalized pitches that align your content with their audience and curated collections.
Leverage Timely Events: Plan pitches around cultural events and holidays related to your podcast’s theme. App editors often seek content that fits these moments, enhancing the chances of selection.
Announce Big Milestones: Share important updates like new seasons, high-profile guests, or fresh cover art. These attention-grabbing moments are more likely to be noticed by app curators.
Monitor Results: Track your podcast's metrics before, during, and after being featured. Use app analytics to assess the impact and refine strategies for future growth efforts.
|
Podcasting Is Global – Research Should Be Too |
|
Paul Riismandel of Signal Hill Insights highlights the global nature of podcasting and the need for research that reflects diverse audiences.
Read More: Explore the full article here
|
🎥 Video Podcasts Are Taking Over – Are You Ready?
Sounds Profitable’s latest study with Crooked Media reveals the rise of video in podcasting and what it means for creators and advertisers.
Key Takeaways:
Double-Dipping Fans: 86% of video podcast viewers also listen to audio podcasts. 🎧+📺
Platform Wars: YouTube leads for video; Spotify rules audio. Pick your lane (or both). 🥇
Newbie Behavior: Younger listeners are discovering podcasts via YouTube or Spotify. Gen Z alert! 🚀
Home Turf: Video podcasts are mostly watched at home, while audio is for multitasking pros. 🏡 vs. 🚶♂️
For Creators:
Go hybrid: Audio + video = broader reach. 🛠️
Host-read ads win over viewers, unlike 🗣️✨
|
|
🎙️ Podcast Masculinity: How 'Bro-Casts' Shape Modern Manhood
Miles Klee's article in Good Tape delves into the influence of male-centric podcasts on contemporary masculinity.
Key Points:
Influential Voices: Podcasts like The Joe Rogan Experience and The Jordan B. Peterson Podcast have become platforms where hosts discuss topics ranging from self-help to controversial social issues, attracting a predominantly male audience.
Community Appeal: These shows foster a sense of brotherhood among listeners, creating dedicated online communities that engage deeply with the content and each other.
Cultural Impact: The rise of these "bro-casts" reflects and shapes societal views on masculinity, often intertwining with political and cultural discourses.
For a comprehensive analysis, read the full article.
|
Gadgets and Gizmos To Check Out:
🎥
Adobe Premiere 50% OFF until November 29th
Learn More
|
|
🎨
The Smallest Wireless Microphone Ever
Learn More
|
|
📘
10 Years of Podcasting In 28 Minutes
Craig Hewitt
Learn More
|
One of the first successful podcasts, Coverville’s focus is simple: find the best (and worst!) cover versions of people’s favorite songs, and deliver them each week.
Having already received accolades from The New York Times, USA Today, BusinessWeek, and Spin Magazine, Coverville has become a shining star in the podcast universe.
Host Brian Ibbott delivers each show with a very candid, personable style that draws the listener in for more and more.
Truly a podcast to be enjoyed by music lovers everywhere.
|
|
Each week Dave Hamilton and Shannon Jean discuss topics related to starting, growing and managing your small business.
You’ll find real-world advice from them as well as interviews and tips from other business owners.
Listen in and learn from their mistakes, share your successes and generally have a good time talking about small businesses.
|
As November winds down and we prep for a December full of possibility (and maybe a little chaos), we hope this newsletter brought you insights and a few smiles.
Whether you're planning your next big podcasting push or just trying to stay ahead of the curve, remember: the best audiences find you when you stay true to your voice.
Until next time, happy podcasting—and here’s to more growth, more connections, and maybe even more pie. 🎙️ 🥧
|
|
BackBeat Media
www.BackBeatMedia.com
|
Unsubscribe
|
|
