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June Newsletter from BackBeat Media

Published 10 months ago • 3 min read

The BackBeat Newsletter

Here comes your dose of knowledge for the month.

As June makes its dramatic exit stage left (complete with thunderous applause and maybe a sunburn or two), we at BackBeat Media are here to mark the moment.

The longest days of the year brought more than just extra daylight—they shined a spotlight on the power of independent voices.

While the world gets louder with algorithms shouting over each other, our podcasters continue doing what they do best: building real, resonant relationships with listeners who actually want to be there.

No bots, no fluff—just fiercely loyal audiences and the brands that want to reach them.

Sizzling Headlines This Month:

Fiercely Independent: Podcasting with Purpose with Dave Hamilton

What Podcasters Get Right About Attention (Even if The Budgets Don't)

SoundsProfitable

Podcasting's Advertising Advantage Is Bigger Than We Thought

Tom Webster and SoundsProfitable take a deep dive into attention and trust.

​Learn More​

Apple Includes More For Podcasting

Searchable Transcripts, Queue management Upgrades, Machine Learning and Icon/Widget Improvements

​Read More​

🎙️

Buzzsprout's Guide To Podcasting Equipment

Check It Out →​

📍

Local Podcasting Might Be The Next "Big Thing"

​Learn more​

📘

WhatsApp Has In App Ads Now

​Learn More​

Measuring Your ROI As A Podcast Guest

Write down 1–2 core outcomes you want before agreeing to the guest spot.

Keep a running log of this feedback—qualitative signals are just as important as data.

Follow up with the host. Thank them, and suggest ways to stay connected (like cross-promotions, newsletter mentions, etc.).

Create a simple ROI comparison chart (e.g., cost vs. leads vs. time invested) to measure relative value.

Plan 3–5 ways you’ll reuse content before the interview airs.
​

Grow On Social Media without Posting 24/7

  • Focus on 1-2 platforms to start.
  • Repurpose your podcast into social video clips, YouTube videos, or quote cards to diversify content.
  • Don’t worry about posting all day, every day. Do what you can and interact with listeners on social platforms to help build channel authority over time.

Taking Your Podcast Full-Time with John Baker

​All The Right Movies is a film podcast that's been building a passionate community of movie lovers for five years.

Hosts John, Luke, Westy, and Matt dive deep into classic and contemporary cinema to - as they put it - "tell the story of Hollywood one movie at a time".

With fresh, smart perspectives and an entertaining and funny dynamic, they have attracted 35,000 monthly downloads and over 1.5 million social media followers.

What started as a passion project has grown into a full-time venture supported by 1,000+ dedicated Patreon members who love the show's insightful analysis and entertaining discussions.

The journey to going full-time wasn't overnight – it was built on consistent quality content, community engagement, and diversifying beyond just the podcast.

Key strategies included building a strong Patreon base by offering exclusive content and behind-the-scenes access, leveraging social media (especially X where we have 900K+ followers) to create ongoing conversations about films, and expanding our brand - leading to an upcoming book publication in 2026.

Most importantly, we never compromised on what we felt made the show special: creative, engaging storytelling and insightful film analysis that delivers a few laughs too. And we always aim to treat our audience as fellow movie enthusiasts with intelligence, not just passive listeners.

📈

PocketCasts Introduces PodRoll

​Learn More​

🏆

How Podcast Charts Work

​Find Out Now​

📘

How YouTube's Recommendation Algorithm Works

​Learn More​

Bob Lacey is the long suffering co-host of the syndicated “Bob and Sheri Show.” Sheri Lynch is the “other-half,” an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse. Together they deliver a dynamic, irreverent, funny morning show. Bob & Sheri connect with you because, just like you, they’re smart, connected, and the right amount of crazy. Make your day better with Bob & Sheri.

​True Weird Stuff is the award-winning podcast hosted by Sheri Lynch. Surprising, odd, bizarre – and sometimes insane. Always true. Let us tell you a story…

So as we close the curtain on June, remember: podcasting isn’t about chasing trends—it’s about creating connection.

Whether you're tuning your mic, pitching a brand, or just enjoying the ride, we’re right here with you, helping independent voices stay heard, sponsored, and supported.

July may be around the corner, but our philosophy doesn’t take summer vacation.

Let’s keep building something real.

BackBeat Media

www.BackBeatMedia.com

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